what's in a name?
Mercury has a new SUV called Mariner. I was sitting behind one in the Taco Bell drive thru. I was wondering what that name means. Why is that the name that gets put on the back of an SUV? What does this piece of "automotive genius" have to do with navigating a ship? i would agree that to some extent, it's a boat, but come on... really now...mar·i·ner
One who navigates or assists in navigating a ship.
it leads to the question, where do marketing people come up with this crap? is this the first title they came up with, or the thousandth?
they also have the Aviator - a larger version of the Mariner. another beast on the road if you ask me.
i like the way the europeans name most automobiles - alphanumerically. Ferrari, Porsche, BMW, Audi, Daimler, and Aston Martin all do this. it just makes more sense to me - they are named for different reasons in all manufacturers, but they are all done for a reason - to keep track of the model names of the cars. BMW uses 3 series, 5 series, 6 series and 7 series. Audi uses A3, A4, A5 and A8.
I guess the thing I like the most is that it doesn't have to do with a trend in vocabulary that attracts buyers like Explorer, Excursion and Mariner and Aviator. It's not attractive - it's pathetic marketing buzzwords.
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